Fishbook Business Plan

> A Mutually-Owned Social Media Platform **Executive Summary** Fishbook is a global, community-owned alternative to corporate social media platforms such as Facebook. Built on cooperative governance, privacy-first design, and a lightweight infrastructure inspired by Wikipedia and open-source tools, Fishbook will use a mixed revenue model combining subscriptions, advertising, and mutual credit. Our mission is to restore trust, transparency, and mutual benefit to social networking based on the core philosophy of the Hitchhiker's Guide to the Galaxy

**Market Opportunity** Corporate social networks are under increasing scrutiny for misinformation, polarization, and exploitative business models. With over three billion Facebook users and growing dissatisfaction, Fishbook can capture market share by offering a democratic, community-driven experience. Open-source and peer-to-peer technologies allow for cost-effective scaling.

**Product Overview** Fishbook includes: - A lightweight social media platform using federated and peer-to-peer hosting - Community Notes-style editorial features - Mutual credit economy for rewarding contributions - Embassies (local community spaces) supporting real-world engagement - Subscription and ad-supported user options

**Community Engagement** Fishbook empowers users via: - Governance tokens for democratic decision-making - Mutual credit for tracking contributions - Local Embassies for offline gatherings and micro-assemblies

**Team & Partners** Founders, developers, cooperative economists, AI researchers, civic technologists, and artists from the Vision Fish Collective and other aligned movements.

**Conclusion** Fishbook represents a bold shift from extractive to generative digital ecosystems. With a scalable model, committed community, and strong financial framework, we aim to reclaim social networking for the public good—built by dolphins, sustained by humans, and guided by the spirit of the fifth book.