We imagine an initial outreach on 5 November (Fireworks Day), targeting at least 20 individuals with a personal invitation to join a Zoom meeting. The ask is simple: commit 42 minutes to read the manifesto and, if supportive, attend an interview-style Zoom meeting about their work and how it relates to the manifesto's themes.
The goal is to explore their insights and ideas for expanding support. This ask can evolve into an invite to a physical event, potentially held at RSA, You Speak House, the Conduit Club or a personal venue, but with a Zoom alternative for remote access. Key to this outreach is its personal nature and ensuring people feel genuinely invited. - Target at least 20 initial contacts with a personal, direct invite - Offer Zoom or in-person attendance for flexibility - Use initial engagement to identify committed supporters
# Viral Growth and Participation We aim to turn the initial invitation into a viral campaign by inviting recipients to share the invite with six or more friends. This multiplier effect could expand organisers from two to as many as 20. The emphasis of the invitation remains focused: attend a call or event. All other support options (like funding or time pledges) are held back for the follow-up engagement. A backend site will quietly offer membership options (for example, £42 yearly) and sponsorship levels (£420 to £42,000). However, these financial contributions are not part of the initial conversation. - Encourage invitees to forward the ask privately to amplify reach - Keep first interaction simple: attend only - Prepare a backend site for pledging and memberships - Save the funding ask for follow-up events or meetings
# Timeline and Next Steps Our working period begins 5 November, with the intention to host the first event six weeks later. During this period, we seek a team of contributors willing to dedicate 42 hours over the timeframe (roughly one hour per day) to collaboratively plan and write. Some may join the effort mid-way. This first event will serve as a prototype for a later, larger, properly funded session, ideally with a budget between £1,000-£2,000. In parallel, we’ll prepare a pitch deck and related materials to attract further interest and funding. We also plan to create valuable workshop offerings tied to these contributions. - Launch on November 5 with commitment to six-week preparation sprint - Assemble core team pledging 42 hours of time - Organise first event and draft pitch materials within six weeks - Design workshop offerings with pricing structure to support future funding For further clarity on how to engage contributors or structure the pledging model...
# See - Viral Campaign Design, Pledging Framework, and Workshop Development Strategy.